Terms, Conditions & Privacy Policy

Last Updated: 29 May 2024

What cookies are we using?

Cookies are data that is stored on your computer by a website you visit and allow your browser to be reassigned. Cookies are used to transmit information to the site that sets the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the entries you make there. This prevents you from having to re-enter required form data each time you use the website, for example. The information stored in cookies can also be used to recognize preferences and target content according to areas of interest.

There are different types of cookies: Session cookies are data sets that are only temporarily stored in the working memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information can also be stored in text files on your computer. However, you can also delete these cookies at any time via your browser settings.

First-party cookies are set by the website you are currently visiting. Only this website may read information from these cookies. Third-party cookies are set by organizations that are not operators of the website you are visiting. These cookies are used by marketing companies, for example.

The legal basis for possible processing of personal data using cookies and their storage duration may vary. If you have given us your consent, the legal basis is Art. 6 para. 1 lit. a) GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 lit. f) GDPR. The stated purpose then corresponds to our legitimate interest.

We use cookies to ensure the proper operation of the website, to provide basic functionalities, to measure reach and - with your consent - to tailor our services to preferred areas of interest. We use both transient cookies and persistent cookies for this purpose.

Manage Cookie Preferences

You have the option of viewing and managing your cookie settings by clicking the below button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. The legality of the data processing until the revocation remains unaffected.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

1. Google Dynamic Remarketing, including Google Ads

We use the marketing and remarketing services ("Google Marketing Services" for short) of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US, to optimize and operate our online offering. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Google marketing services allow us to display advertisements for our website in a more targeted manner in order to present you only with advertisements that potentially match your interests. If, for example, you are shown advertisements for our services on other websites, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a Google code directly and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on your device (comparable technologies can also be used instead of cookies).

The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites you have visited, what content you are interested in and which offers you have clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer. Your IP address is also recorded, whereby we inform you in the context of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the US and shortened there.

The IP address will not be merged with your data within other Google offers. Google may also combine the aforementioned information with such information from other sources. If you subsequently visit other websites, you may be shown ads tailored to your interests.

We process your data pseudonymously as part of Google marketing services. This means that Google does not store and process your name or e-mail address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the US.

The Google marketing services we use include the online advertising program "Google Ads" (formerly: "Google AdWords"), the purpose of which is to target users with retargeting display ads and Google search ads based on their search terms. In the case of Google Ads, each Ads customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of Ads customers. The information collected with the help of the cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Ads customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

We may also use "Google Tag Manager" to integrate and manage the Google analysis and marketing services on our website.

Where data is processed outside the EEA, where there is no level of data protection in line with the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, and Google's privacy policy is available at https://www.google.com/policies/privacy.

Data is only collected and stored with your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR and § 25 para. 1 sentence 1 TTDGS (Telekommunikation-Telemedien-Datenschutz-Gesetz German national law).

2. LinkedIn Insight

Our website uses the Insight tag from LinkedIn for purposes of targeting users with LinkedIn ads based on their digital behaviors to help optimize campaigns. The provider of this service for Europe is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

The Insight Tag is a conversion tracking and retargeting service. With its help, we receive information about our website users and thus enable us to display personalized advertisements to these users on LinkedIn. We also receive pseudonymous reports on the performance of the advertisements and information on website interaction. The LinkedIn Insight tag establishes a connection to the LinkedIn server when you visit our website. If you visit this website and are logged into your LinkedIn account at the same time, it is clear to LinkedIn who you are. If you wish to prevent this, you must log out of LinkedIn before accessing the website. If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link:

https://www.linkedin.com/psettings/enhanced-advertising

The following data is recorded using the Insight Tag:

• Device information,
• IP address,
• Referrer URL,
• Timestamp,
• Time zone,
• Browser information,
• Visibility of ads,
• Clicks on ads conversion tracking,
• user network,
• User agent,
• Language and
• visited website.

The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). LinkedIn uses the data for its own advertising measures.

Details can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy#choices-oblig.

The data will be deleted after 90 days. The identifiers of LinkedIn members are deleted by LinkedIn after seven days.

The recipients of data are:

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, and

LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, US.

LinkedIn stores the personal data collected on its servers in the US. On July 10, the European Commission adopted its adequacy decision for the EU-US Privacy Framework. LinkedIn Corporation is certified under the EU-US Privacy Framework. A transfer to Singapore is possible. The legal basis for the transfer is the EU Standard Contractual Clauses (SCC).

The use of the LinkedIn Insight Tag is based on your consent.

If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.

3. Mouseflow

We use the software Mouseflow (Flaesketorvet 68, 1711 Copenhagen V, Denmark) to optimize our website and the user experience. The following user data is collected anonymously via the service:

• Clicks and mouse movements
• Using the scroll wheel and scroll bar
• Use of form fields or feedback tools
• Classification into first-time visitors and returning visitors
• Browser, operating system and medium (desktop, tablet, mobile)
• Visited URLs and referrer URL
• Screen resolution
• Page content (HTML)
• ISP and location (city, state/region, country)

The legal basis for the use of Mouseflow is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.

In the course of processing, the data may be transmitted to a server of Mouseflow Inc. in the US.

Insofar as data is processed outside the EU/EEA, Mouseflow Inc. has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the US are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. You can find more information on the EU-US Data Privacy Framework program on the official website of the ITA: https://www.dataprivacyframework.gov/s/)

Further information is available here:

https://mouseflow.com/legal/company/privacy-policy/

4. Demandbase

We use the "Demandbase" application as a marketing tool. The purpose of data processing by Demandbase is to provide personalized marketing content and identify potential customers. The provider is Demandbase Inc, 680 Folsom Street, Suite 400, San Francisco, CA 94107, US).

Demandbase collects the following information about website visitors:

• Browser version
• IP address
• Cookie information
• Timestamp
• Interactions with marketing content

Demandbase analyzes the information and then provides us with data about the user of our website.

We base the processing of your personal data on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 sentence 1 TTDSG.

The data may be transmitted to a server of Demandbase Inc. in the US in the course of processing.

Insofar as data is processed outside the EU/EEA, we have concluded the standard data protection clauses adopted by the EU Commission in accordance with Art. 46 GDPR with the service provider to establish a secure level of data protection, which allow personal data to be transferred to a third country in individual cases.

Further information on data protection can be found at: https://www.demandbase.com/privacy-policy/.

5. X-Advertising

On our website, we use the services of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, US. The entity responsible for handling data subject rights within the EU/EEA is Twitter International Unlimited Company, Attn: Data Protection Officer, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland.

The service enables us to collect data from our website visitors about their use of our website and target them with ads on Twitter/X. Cookies and code are used to connect the website to another third-party platform such as Twitter. A non-reversible and non-personal checksum (hash value) is generated from your usage data and transmitted to Twitter for analysis and marketing purposes.

Twitter conversion tracking uses the so-called "Twitter pixel", which can be used to track the actions of users after they have seen or clicked on a Twitter ad. User behavior is recorded, e.g. websites visited, content accessed, time of visit, etc., but also device-related data such as applications and operating systems used. Your IP address is stored and used for the geographical targeting of advertising. With "cross-device personalization", Twitter also attempts to identify and link all of a user's devices. As the data is stored and processed by Twitter, a connection to the respective user profile on twitter.com is also possible.

Data is only collected and processed with your express consent in accordance with Section 25 (1) sentence 1 TTDSG, Art. 6 (1) sentence 1 lit. a GDPR.

The data may be transmitted to an X Corp. server in the US in the course of processing.

Insofar as data is processed outside the EU/EEA, X Corp. has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the US are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Further information on the EU-US Data Privacy Framework program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/)

Data that makes it possible to identify a specific user on Twitter will be deleted within 90 days of receipt of the data. Further information on the duration of storage can be obtained from the provider or at https://legal.twitter.com/ads-terms/international.html.

Further information on the purpose and scope of data collection and the further processing and use of the data, as well as the privacy settings, can be found in Twitter's privacy policy: https://twitter.com/de/privacy.

With Twitter Conversion Tracking, a Conversions API as a direct server-to-server integration enables us to record and track the actions of users after they have seen or clicked on a Twitter ad. User behavior is recorded, e.g. websites visited, content accessed, time of visit, etc., but also device-related data such as applications and operating systems used. Your IP address is stored and used for the geographical targeting of advertising. With "cross-device personalization", Twitter also attempts to identify and link all of a user's devices. As the data is stored and processed by Twitter, a connection to the respective user profile on twitter.com is also possible.

Data is only collected and processed with express consent in accordance with Section 25 (1) sentence 1 TTDSG, Art. 6 (1) sentence 1 lit. a GDPR. This can be revoked at any time with effect for the future.

The data may be transmitted to an X Corp. server in the USA in the course of processing.

Insofar as data is processed outside the EU/EEA, X Corp. has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the USA are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Further information on the EU-US Data Privacy Framework program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/)

Data that makes it possible to identify a specific user on Twitter will be deleted within 90 days of receipt of the data. Further information on the duration of storage can be obtained from the provider or at https://legal.twitter.com/ads-terms/international.html.

Further information on the purpose and scope of data collection and the further processing and use of the data, as well as the privacy settings, can be found in Twitter's privacy policy: https://twitter.com/de/privacy.

6. HubSpot

This website uses a tool from HubSpot Inc, 2 Canal Park, Cambridge, MA 02141, USA for online marketing activities, which helps us track visitor behavior on our websites and landing pages.

This is an integrated software solution that covers various aspects of online marketing. These include email marketing, social media publishing & reporting, contact management, landing pages, contact forms and web analytics. Cookies are also stored on the end device you are using.

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other voluntary information. This information and the content of our website are stored on the servers of our software partner HubSpot. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this cookie policy as well as our privacy policy. We use all information collected exclusively to optimize our marketing measures.

The data collected when using the registration service is transferred to the USA and analyzed there. HubSpot Inc. has certified itself in accordance with the Data Privacy Framework (DPF) program and is listed in the Data Privacy Framework list of the International Trade Administration (ITA). This means that HubSpot Inc. has publicly committed to complying with the DPF obligations and that any data transfer to the USA is unobjectionable due to the current adequacy decision of the European Commission of July 10, 2023.

A list of currently certified US companies can be found here: https://www.dataprivacyframework.gov/s/participant-search

Since a transfer to servers in other third countries cannot be completely ruled out without an adequacy decision, we have also concluded the EU standard contractual clauses with the provider.

Data is only collected and stored with express consent in accordance with Art. 6 para. 1 sentence a) GDPR in conjunction with. § 25 para. 1 TTDSG. This can be revoked at any time with effect for the future.

You can unsubscribe from emails sent by HubSpot via a link in the respective email.

Further information from HubSpot regarding EU data protection regulations can be found at: https://legal.hubspot.com/data-privacy

7. CookieYes

CookieYes is a consent management platform that enables websites to protect user privacy and comply with the GDPR when it comes to cookies and tracking. CookieYes Limited is registered in the UK. Company no. 13074037 at 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom.

Through the "CookieYes" function, we inform our website visitors about the use of cookies and other technologies on our website and enable them to make a decision about their use.

If the visitor consents to the use of cookies, the following data is automatically logged:

• The IP number of the user,
• Date and time of consent,
• User agent of the end user's browser,
• the URL of the provider,
• the cookies accepted by the user (cookie status), which are required as proof of consent,
• an anonymous, random and encrypted key.

The encrypted key and the cookie status are stored on the user's end device using a cookie in order to establish the corresponding cookie status on future page views. This cookie is automatically deleted after 12 months.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the user-friendliness of the website and in fulfilling the legal requirements of the GDPR and the TTDSG.

The user can prevent or terminate the installation of cookies and their storage, and thus his cookie consent, at any time by changing his browser settings.

Further information on CookieYes can be found at:

https://www.cookieyes.com/privacy-policy/

8. Google Tag Manager

For reasons of transparency, we would like to point out that we use Google Tag Manager. This is a tag management system for managing JavaScript and HTML tags, which is used for the implementation of tracking and analysis tools. It is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The controller in the EU/EEA is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The Google Tag Manager itself does not collect any personal data. The Tag Manager is a cloud container platform that manages and deploys all tags/cookies based on a user’s website behavior and makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, to set up remarketing and targeting and to test and optimize websites. If you have made a deactivation, this deactivation will be taken into account by Google Tag Manager.

The recipients of the data are:

Google Ireland Limited, EU,

Google LLC, USA,

Alphabet Inc, USA.

This service may process data outside the European Union and the European Economic Area (EEA) and transfer it to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you having any legal recourse.

The legal basis for this data processing is your consent.

For more information on the Google Tag Manager, see:

https://www.google.com/intl/de/tagmanager/use-policy.html.

9. AddtoAny Bookmarking

This website uses the AddtoAny bookmarking service. AddtoAny Bookmarking is provided by AddtoAny, a service for the provision of social media buttons and bookmarking functions for websites.

The service processes the following data, among others:

• IP address
• Browser data
• the operating system used
• the website accessed
• Date and time of access

The purpose of processing this data is to provide and optimize the functions of the AddtoAny bookmarking service to enable users to share content on various social media platforms or save it as bookmarks. We do not use the data for advertising purposes and do not pass the data on to third parties.

By using the AddToAny button, you consent to the processing of data by AddToAny and the transmission of data to AddToAny. The legal basis is therefore Art. 6 para. 1 lit. a GDPR and § 25 para. 1 sentence 1 TTDSG.

Our website itself does not collect any data when you use the AddToAny service and does not receive any data from AddToAny that results from the use of the share button.

Further information can be found at: https://www.addtoany.com/privacy

10. Meta and Instagram

We use the services of Meta and Instragram for purposes of tracking website visitors and targeting them with ads on these platforms. Meta uses cookies and receives information when you visit our sites, including device information and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in. You can find more information on how your information is processed and exercise your choice about such processing by visiting https://www.facebook.com/privacy/policies/cookies/.

The recipient of information is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025.

Insofar as data is processed outside the EU/EEA, Meta Platforms, Inc. has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the US are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Further information on the EU-US Data Privacy Framework program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/).

The legal basis for this data processing is your consent.

11. MotionPoint

MotionPoint is a website localization service that allows us to take our website content in its original language (English) and translate and contextualize it to other regions and languages. By using MotionPoint, we are able to capture a website visitor‘s geography and translate and provide our website content in their native language. This helps us provide website visitors with the most valuable and relevant experience.

The recipient of information is MotionPoint Corporation, 4661 Johnson Rd Unit 14, Coconut Creek, FL 33073. More information on their personal data processing practices is available at https://www.motionpoint.com/company/privacy-policy/.

Insofar as data is processed outside the EU/EEA, MotionPoint has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the US are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Further information on the EU-US Data Privacy Framework program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/).

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the user-friendliness of the website and in fulfilling the legal requirements of the GDPR and the TTDSG.