The Hidden Science Behind Calibration Drift

Heidi Cha is a Medical Device Product Manager with a passion for innovation and solving medical problems with products and technology — from ideation all the way through commercialization. Currently a Senior Product Manager at Mesa Laboratories, she specializes in full product lifecycle management, with deep expertise in upstream and downstream marketing, cross-functional collaboration, and go-to-market strategy. With bachelors in Integrative Physiology and Masters in Biomedical Engineering, she had a career spanning in medical devices, clinical studies, and product development — and a USPTO Patent Agent certification to boot — Heidi brings a uniquely well-rounded perspective to the intersection of healthcare, innovation, and business strategy.

Guido Gioberto is an accomplished engineering leader with over 20 years of experience in problem solving and a deep passion for integrated sensing, novel monitoring, and testing solutions. He currently serves as an Electrical Systems Engineering Manager at Mesa Labs within the Calibration Solutions Group, where he leads the development of advanced calibration and monitoring systems for regulated industries such as healthcare, pharmaceuticals, and laboratory environments. In this role, he oversees cross-functional teams spanning hardware, firmware, and system integration, and has been instrumental in modernizing legacy calibration devices into scalable, connected platforms. Guido earned his Doctorate in Computer Science from the University of Minnesota, where he introduced a novel theory and methodology for human body sensing, and holds a Master of Science in Electrical Engineering from the same institution, as well as both a Master’s and Bachelor’s degree in Telecommunication Engineering from the Polytechnic of Turin and the University of Palermo in Italy. Throughout his career, he has led engineering teams successfully translating innovative concepts into consumer and industry-driven products, applying strong expertise in embedded systems, modular design, and product lifecycle management to deliver reliable, high-impact solutions.